Global Grocery Store choice survey

The Nielsen survey reveals that the ‘Location, Location, Location’ mantra used by retailers as the critical success factor may need to be revised. Globally, consumers have revealed that Good Value for Money is now the most important factor in determining where they buy their groceries.

Nielsen found an overwhelming eighty-five percent of the world’s consumers ranked Good Value for Money the most important consideration when choosing a grocery store, with the most avid value-seekers hailing from the Philippines, Singapore, Portugal, Germany, India and Austria. The second most important attribute for the world’s shoppers was a retail outlet that offered a Better Selection of High Quality Brands and Products.