I got me on my mind!

Every time I watch TV News Station NDTV go on and on about the its Green campaign, I am amused. Amused enough to wonder, does the average citizenry care? At least in the US, I know, for the moment they don't. That's 'cos they got them on their minds, not the environment, not the mumbo-jumbo on Global warming.

Marketers should know that 'care' starts from oneself, and only if its fulfilled to a satisfactory degree, does it flow to the outside. I mean, for everyone, its more about them, than about anything else. And that's good news for the marketer. Products and Services that act as solutions to needs would forever be wanted. The marketers duty then, is to the ensure that the solutions they conjure up, getter better by the day.