Can you spot marketing in Slumdog?
I can understand all the angst at Slumdog winning the coveted prize. The reason is, the ones complaining, don't really understand Marketing. Marketing success requires you get two of your initiatives dead right. One, get the target segment spot on, and two, ensure you know everything there is, about that segment, so you can design and develop your product just for them.
Danny Boyle did that. He made a movie for a consumer segment. He got both the segment and the movie made for them, spot on. Note, Slumdog Millionaire was not made for the Indian public. It was made keeping in mind the Western audience. Danny ensured the movie had everything to mesmerise that audience. That's why the adulation came pouring in! Adulation, remember, from the Western world.
All those Indians complaining about why the movie doesn't deserve what it got, please do me a favour. When you have the Indie awards on, make sure Slumdog goes away with zilch. You would have made your point then.
Danny Boyle did that. He made a movie for a consumer segment. He got both the segment and the movie made for them, spot on. Note, Slumdog Millionaire was not made for the Indian public. It was made keeping in mind the Western audience. Danny ensured the movie had everything to mesmerise that audience. That's why the adulation came pouring in! Adulation, remember, from the Western world.
All those Indians complaining about why the movie doesn't deserve what it got, please do me a favour. When you have the Indie awards on, make sure Slumdog goes away with zilch. You would have made your point then.
Comments
'Better' is in the eyes of the beholder... :)
Given the explanation, do you think this would work any more if the segment was chosen and catered to by Indian directors?