Project Rebuild Tiger
'Except Woods didn’t suffer. His life was a nonstop party, for years. What he did was cause others to suffer. He isn’t a victim; he’s a degenerate. His brief hiatus from golf and his stay in “rehab” are mere theater meant to allow time for the jokes to die down and to rebrand him as a soul-searcher.
What soul? Woods didn’t fall in love with someone other than his wife, didn’t commit an indiscretion or two, didn’t prove he’s “only human.” On the contrary: His sexual exploits are practically superhuman. They required planning and tactical brilliance and elaborate deceptions and a tireless, all-consuming devotion to adultery. They aren’t “a mistake.” They reveal the true essence of who he is: a revolting scoundrel. It doesn’t matter how much time he spends parading his penitence. His hero credentials stand permanently revoked. Don’t let Nike fool you into thinking otherwise because they need him to sell their super-duper high-performance sweaters.'
- John Boot, 'Project Rebuild Tiger'.
What soul? Woods didn’t fall in love with someone other than his wife, didn’t commit an indiscretion or two, didn’t prove he’s “only human.” On the contrary: His sexual exploits are practically superhuman. They required planning and tactical brilliance and elaborate deceptions and a tireless, all-consuming devotion to adultery. They aren’t “a mistake.” They reveal the true essence of who he is: a revolting scoundrel. It doesn’t matter how much time he spends parading his penitence. His hero credentials stand permanently revoked. Don’t let Nike fool you into thinking otherwise because they need him to sell their super-duper high-performance sweaters.'
- John Boot, 'Project Rebuild Tiger'.
Comments
Two, sure some words within the snippet are pretty 'strong', but don't let that take your attention away from what John's trying to say.
Three, provocative language sure isn't easy to handle, and maybe it even distracts us from the core message, but that doesn't mean it mustn't be used, because that may be the very reason why you may choose to read what's written, in the first place.
http://buyerbehaviour.blogspot.com/2010/04/tiger-dad-in-ad-is-pretty-bad.html
i completely agree to the three points.
'Cos your divergent point of view may help me see what otherwise I may not...never mind the 'ouch' that follows... :)