The kitchen table & our lives

There's no goofing around on Master Chef Australia. There's a lot of camaraderie that co-exists with a spirit of healthy competition. Then there's stories of triumph and heartbreak. Everyday people trying to cook gourmet, and in the process letting us see on screen glimpses of what we experience in our everyday lives. Of course, I mean our lives in general, not just at a kitchen table. The kitchen setting in the show's symbolic to what we experience in everyday lives.

What takes the cake on the show is the gentle yet firm mentoring the experts chefs do. Its unbelievable how nurturing they are. So much a contrast to Hell's Kitchen. So much a contrast to the way it was in our formative learning years where we progressed with no mentors and plenty of stumbling. And that's why the show tugs big-time at our heartstrings.

Our lives played out 'better' and 'sweeter' on screen is why Master Chef Australia is grabbing eyeballs. Its why millions connect and eagerly wait for the show. Its classic marketing too. The lesson's one of format design and presentation. Its one of how a product should be, and how it must be packaged and merchandised. Its also one about how to target right.

I for one enjoy the show. Alphy loves it! And I am not surprised.