What's going on between those ears?

Wanna read an excerpt? I am not surprised. Its superb stimuli material that's bound to arrest consumer attention.

In trying to elicit consumer response to marketing material, the first hurdle is clinching wayward consumer attention. Simon and Schuster has done a brilliant job in crossing that hurdle with their 'Presidential' novel. The O with ears is outstanding! So is the 'whodunit' (read, mystery author)!

Smart.