Monsoon Tourism : Turning 'off season' into season

From today's BS : The monsoon, which is traditionally seen as an off-season in the tourism industry, has taken off very well this year.

Monsoon tourism, as it is known, has performed beyond the expectations of tour operators, garnering a 50 per cent increase in both in-bound and out-bound traffic. Last year, the industry saw an increase of only 15-20 per cent in monsoon tourism.

While Goa and Kerala ( note the brillaint Ad campaign titled, 'Sometimes it takes water to kindle a fire', by the Kerala Tourism Authority) remain the top domestic destinations, West Asia is still a favourite with travellers heading for international destinations. Over the years, the number of international tourists visiting India during the monsoon, especially from the Gulf countries, has almost doubled.

Pic : www.keralatraveler.com