Blinded by colour

In India, it makes sense to churn out a yesteryear classic, 'in colour'. Consider the 60s classic Mughal-e-Azam. Re-released in 2004, in colour, it grossed over Rs. 10 crore at the box office. The film not only recovered the estimated Rs. 3 crore that went into digitally colouring it, but also brought in decent profits.

What must be done to replicate the success of the 'coloured version' of Mughal-e-Azam?

One, ensure that a yesteryear blockbuster is picked. Also make sure to pick a film that brings back nostalgic memories, as the present day consumer is fed up with the rehashed 'run of the mill' movies that sorely eat into his sense of common sense.

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