Lifestyle channel launch

From exchange4media : NDTV has joined hands with Vijay Mallya’s Kingfisher to launch lifestyle channel ‘NDTV Good Times’. A free-to-air channel, NDTV Good Times will be available to viewers across India from September 7, 2007.

The channel will target a largely cosmopolitan, socially upbeat audience that lives in style and enjoys every moment of life. Among the various shows offered by the channel, there would be a wide range of aspirational lifestyle programming on health, fashion food, travel, luxury and more.

This is a first of its kind media alliance for the promotion of a new television channel in India.