Five faces of Femina

From Agencyfaqs : The magazine, Femina, for the first time in its history, has come up with five covers for one issue (dated October 10, 2007).

This effort has been undertaken with the business objective of pushing up sales, as more covers means more shelf space on retailer’s outlets, as well as on newsstands. PoS activities and prominent displays at cash counters in outlets such as Landmark and Crossword are also being leveraged.