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Deciphering Buying Behaviour & Consumer Lifestyles for Marketing Decisions.
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Showing posts from October, 2007
The most effective Ads on Indian Television
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Tata Tea's rebranding lure & why it won't work
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The landless march to demand their livelihood
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Gossip over truth, perceptions over reality
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Ad exposure & sensitivity to price changes
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Brand Equity and the Sales Promo. connection
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Transfomational communiques & their moments of fantasy
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Transformational power of Marketing Communiques
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