Online Diwali Shopping
From ET : This Diwali, over 30 lakh people are likely to go shopping online, according to industry body Assocham, and the total e-shopping business is expected to more than double to Rs 5,500 crore mark this year against Rs 2,200 crore in 2006-07. The two weeks leading to Diwali are likely to contribute almost 15% of this.
According to marketers, last week, among the top picks for gifting included products such as LCD TVs, washing machines, MP3 players, microwave ovens and mobile handsets. Online shopping portals are not just getting orders from large cities in India. Only 30% of orders come from the top eight cities and the rest come from small towns and cities. Close to 20% of the orders come from abroad.
According to marketers, last week, among the top picks for gifting included products such as LCD TVs, washing machines, MP3 players, microwave ovens and mobile handsets. Online shopping portals are not just getting orders from large cities in India. Only 30% of orders come from the top eight cities and the rest come from small towns and cities. Close to 20% of the orders come from abroad.
Comments