Still drinks consumption in India

According to a brand new report from leading beverage industry analysts Canadean, Still drinks, Nectars and Water have all benefited greatly as consumption of Carbonates has declined.

In recent years Carbonates have borne the brunt of widespread negative publicity stemming from fears about alleged pesticide contamination; in some provinces carbonates have been boycotted or banned altogether. In the face of such pressure, Carbonates have actually been remarkably resilient, indicating that the decline has been allegation rather than product led. Nevertheless, this pressure on Carbonates has given Still drinks an opportunity, and with competitive pricing, Still drinks have taken full advantage. Demand has been further buoyed by the introduction of new larger 1.2 litre PET family/party pack formats providing another alternative option to Carbonates.