ITC's Packaged food Power brands

ITC has six brands in packaged foods and several of them are segment leaders.

1. Aashirvaad: Aashirvaad Atta is the largest national atta brand, with over 52 per cent market share; also present in spices and instant mixes.


2. Mint-o: Mint-o Fresh has a market share of 17 per cent, making it the largest cough lozenges brand in the country.
3. ITC’s other brand in the confectionery space is Candyman.


4. Bingo!: This range of finger snacks has clocked up an 11 per cent all-India market share within 6 months of launch


5. Kitchens of India: ITC’s first brand in this segment, it leverages the recipes of the master chefs at ITC Hotels


6. Sunfeast: Has a market share in excess of 10 per cent in the biscuits segment and also has a presence in the instant pasta market.

Note: Both Aashirvaad and Sunfeast have become Rs 500 crore-plus brands within four years of launch.

Ref : Business Today