Premium Coca-Cola?

I don't see why I have to pay a premium (an extra Rs. 5 that makes the final price Rs.25) on a 500 ml. bottle of Coca-Cola that I wanted to buy from a Coke-Georgia kiosk on the pathway in front of Safina Plaza.

Seems most people thought so too. That's what the guy at the fruit counter next to the kiosk, told me. No wonder Coke's seeing a dip in sales when it comes to their non-still drinks. Its time they got smart and noticed what I term 'daylight robbery'.