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Retail Loyalty

HT Mint reports that Reliance Retail's customer loyalty programme, 'Reliance One' has touched a membership base of three million customers.

The average of one loyal customer per square foot of retail space is probably the highest and fastest loyalty programme amongst all the retail companies in India, according to unnamed industry sources.
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Sandy said…
correct me if i am wrong, but but by reaching out to 3mil + subscribers,does it effectively translate into repeat purchases or repeat visits.this is in my view true measure of a loyalty program.
Feb 12, 2008, 2:59:00 PM
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