Shampoos score as soaps stumble

Or is it just that a significant number of Indian consumers have stopped washing their hair with their bath soaps?
Whatever the reasons, shampoos are lathering over. ET reports that while soap volumes hit a record low last quarter, down by as much as 5%, shampoos made a strong comeback in 2007 riding on 'innovation' and fuelled by growth at both, the premium and entry levels. According to A C Nielsen, volume of regular shampoo more than doubled, growing 13.8% in 2007 compared to 6.7% in the previous year. Category leader Hindustan Unilever was at the forefront of the growth story. L’Oreal’s Garnier, which recorded the fastest growth in the year though on a small base, saw its value growth dip from 45.8% to 39.6% even though the brand grew in terms of volume. Overall, category value sales were up 13.8% against 7.9% the previous year.
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