Why Reckitt Benckiser is the star of a 'staid' industry

'Cos it knows how to come up with innovative products by keenly watching consumer habits.

The Economist states that the firm's success has been attributed to its innovative and entrepreneurial culture. Up to 40% of Reckitt's sales come from products that are less than three years old. Innovation is not driven by high expenditure on research and development, but by the company's insights into consumer habits. Controversy is encouraged. The company's multinational staff come from very different backgrounds which helps 'create tension in the system'. A 'tension' that drives innovation. Reckitt has good brands and good market exposure, but other firms do too—so it is set apart by its lack of bureaucracy and ability to reward performance.