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Buyer Behaviour
Deciphering Buying Behaviour & Consumer Lifestyles for Marketing Decisions.
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Showing posts from March, 2008
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March 31, 2008
The Indian notion of dirt
March 31, 2008
Kerala, Bacchus' own country !
March 31, 2008
The paradox of Kerala's Retail potential
March 30, 2008
Rising Food prices - Doomsday ahead?
March 29, 2008
Are consumers swayed by celebrity endorsements ?
March 29, 2008
Ray's weekend pick
March 29, 2008
Pitch a sale when the customer intiates an engagament
March 24, 2008
Creating & Maintaining loyal customers
March 22, 2008
The fulfillment that Marketing brings
March 17, 2008
Colour combinations & aesthetic sensibilities
March 16, 2008
Loss of a customer is a gain for the competitor
March 15, 2008
Batman - Dark Knight
March 15, 2008
Uber Customisation; Old wine, new bottle?
March 15, 2008
Ray's weekend pick
March 14, 2008
The Place P differentiator, movie tickets via Net & Mobiles
March 13, 2008
To ask or not to ask the consumer; 'tis the question
March 12, 2008
Human Nature and the power of buzz
March 12, 2008
The anatomy of a mass phenomenon
March 11, 2008
Increasing sales at the cost of the consumer
March 11, 2008
The Tipping Point
March 10, 2008
How Zero marketing can revive Indian hockey
March 10, 2008
Does evil exist; how potent is the 'fear appeal' ?
March 08, 2008
Innovation through living a consumer's life
March 08, 2008
Ray's weekend pick
March 07, 2008
Countering 'Country of origin effects' with Cuckoo branding
March 07, 2008
Logan hots up Sedan Segment sales
March 06, 2008
The Indian cricket fan
March 06, 2008
Consumer Complaint
March 05, 2008
Why Barack Obama must now zip up
March 04, 2008
How real is the consumption experience?
March 04, 2008
Why give up old habits for new?
March 04, 2008
Value propositions of Discount versus Exclusive stores
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