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Buyer Behaviour
Deciphering Buying Behaviour & Consumer Lifestyles for Marketing Decisions.
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Showing posts from April, 2008
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April 30, 2008
The Business Man
April 30, 2008
Err...Fan Loyalty, did you say?
April 30, 2008
Intelligent Design
April 30, 2008
Ethnic power equations in India
April 29, 2008
Indian Eve's goin' up in smoke
April 29, 2008
Buying the Luxury experience
April 29, 2008
Qualifying consumer segments for apt communiques
April 29, 2008
Obama & Duration effect on perceptions
April 29, 2008
Dynamic Pricing and Consumer fairness perceptions
April 28, 2008
Rip-Off Country
April 28, 2008
The 'Middle of the Road' consumer strategy
April 23, 2008
Capital City
April 22, 2008
The lesson of 'finishing strong' at the billing counter
April 19, 2008
Ray's weekend pick
April 19, 2008
The score now makes sense :)
April 18, 2008
The face of 'Truthiness'
April 18, 2008
AFI - 100 Greatest American Movies
April 18, 2008
The fatigue in online networking
April 17, 2008
Bangalore Royal Challengers...'Risin up'..Did I miss something?
April 17, 2008
Katrina Kaif and the laws of positioning
April 17, 2008
Price rise and its effect on premium & mass consumer goods
April 16, 2008
Regional play scores over generic play
April 16, 2008
Will the real 'techie' please stand up?
April 16, 2008
What's in a name?
April 15, 2008
Alliance, Class of 2008
April 15, 2008
Myth of 5% drop in customer defections leading to 80% increase in profits
April 15, 2008
The Indian rural consumer; Different or not so different?
April 15, 2008
The dilemma of targeting mass and premium consumers
April 15, 2008
Consumption aspirations and their political implications
April 12, 2008
The rule book and its misuse
April 12, 2008
Ray's weekend pick
April 11, 2008
Vehicle sales in India run out of gas
April 11, 2008
Retail Consumption: Small town Consumers & Metro city consumers, what's common, what's not
April 11, 2008
Consumption in Small Town India
April 10, 2008
The travails of unregulated Customer acquisition
April 10, 2008
Our Hypocrisy
April 10, 2008
The tactic of reducing weight to beat consumer attention
April 09, 2008
Influence of Environmental cues on Product evaluation & choice
April 09, 2008
Neuromarketing - Unravelling 'why we buy'
April 08, 2008
Capitalism's protean prowess
April 08, 2008
Che Guevara - Communist Firebrand to Capitalist Brand
April 08, 2008
The pipe dream of Socialism
April 08, 2008
The event & timing of Publicity - Olympic torch lesson
April 05, 2008
Ray's weekend pick
April 04, 2008
The dilemma of 'customisation' in global markets
April 03, 2008
The challenge in managing Global Brands
April 03, 2008
The Great Indian Train Journey
April 03, 2008
Blinded to sights and sounds or is it sensory adaptation?
April 02, 2008
'Free Spirit' - Brand names evoke feelings
April 01, 2008
The nightmare that is Hindi cinema
April 01, 2008
Java City's flawed non franchise building sales promo
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