Indus Pride's a beer
While going global, the 'transnational strategy' route requires brands to respond to both 'cost pressures' and 'pressures of local responsiveness' in certain markets. SAB Miller's India strategy seems to be adopting this very same route.
Well, everything's hunky dory, till the time SAB Miller names its Indian beer offering 'Indus Pride'. Now what's that about? Christeners being creatively challenged? Imagine going into a restaurant and asking the server, 'A bottle of Indus Pride please'. What you then get served is a bottle of beer, for crying out loud!
ET states the act as, 'a new, authentic Indian beer appropriately named Indus Pride and pitched against Kingfisher in the mainstream lager market'. Shouldn't they be saying, 'inappropriately named'?
I guess hitting on the appropriate brand beats most christeners, whoever they are. Remember the amateurs who christened the IPL teams?
What can I say, except, a 'bottle of Knockout please' :)
Comments
http://www.sabmiller.in/induspride.html
For ex Makers of King Fisher have Zingaro and London pilsner and London no 1.....Imagine asking that for a Zingaro. Indus Pride sounds so soothing.
Like it or not IP is really great and selling like hot cakes too
On the beer , I personally love the beer.. found it to be really smooth...
Some brands take longer to establish,...esp when they are trying to advertise through soda,water etc ...
As for North , personally think your comments on the preferences in line with geographies are outright ridiculous.
As for SABMiller producing a good beer ,one just needs to go to SABMiller.com to read about how many global brands they have under their belt and compare that to their competitors ....