IPL decimates rivals on TRPs

Livemint reports that a viewership analysis by MindShare Insights has revealed that the percentage of people watching sports has jumped to 19.94% between 4 April and 12 April from 6.63% between 18 April and 26 April.

General entertainment channels that air Hindi programmes and include Sony, Star Plus and Zee TV, have seen their viewership share decline to 13.93% from 16.72%. Similarly, Hindi news’ share dropped to 2.85% from 3.49%, business news to 0.28% from 0.35%, and Hindi movie channels to 4.89% from 6.08%. The craze for IPL is such that even kids and English general entertainment channels lost viewership share to 3.87% from 3.91%, and to 0.15% from 0.22%, respectively.