Sreesanth, macho? Does it matter?

As Alphy was saying yesterday, will the admen dump Sreeshanth from endorsing 'macho' products (read Hair styling gel), after he opened the floodgates in public? Or maybe, the floodgates were manna from heaven, considering the fairer sex roots for the 'emotional-tender' types, and the guys think that's in vogue?

Don't ask me, the novice; I dunno !