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Deciphering Buying Behaviour & Consumer Lifestyles for Marketing Decisions.
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Showing posts from July, 2008
Prognosis for Indian Consumer demand
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Whats common to cash in Parliament & generic drugs?
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Solving the retail accessibilty problem with Push Carts
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Amidst closure, Starbucks is 'Alive & Kicking'
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India's Media & Entertainment market
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To apologise or not to, 'tis the question
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The lesson in Pope Benedict XVI's apology
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Does it matter if Sachin shifts brand endorsements?
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When Radio is an interruption and when its not
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Its better to be No.1 or 'trip & fall'
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Contrasting consumer shifts in India
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Tata Nano is disruptive social innovation
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No place for Sachin in Youngistaan makes good financial sense
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To counter or not to, 'tis the question
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'Slow and steady' for Premium services is the way to go
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The pricing flaw in IIM-A PG program fee
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Why ayurveda in Kerala should remain exclusivist
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