Cut the fluff, apologise!

Have you heard something like this? Bet you have.

Jesse Jackson's apology for the 'nuts comment' is a worth a listen, especially for services marketers. Consumers many a times are just looking for an apology, not the yakety-yakety-yak aimed at justifying why the company had to do what it did.

Cut the damn fluff and apologise. Period!

Listen to Mark Levin's take on Jesse's 'apology' here.