Can DNA get its Bangalore code right?
DNA, a start-up from Diligent Media Corp., (a 50:50 joint venture between the Essel Group, the company behind Zee group, one of the largest broadcast networks, and the Bhaskar Group, the publisher of India’s second most-read Hindi daily, Dainik Bhaskar) is planning to hit Bangalore with its English Daily by the end of the year.
I say, its about time.
DNA's target; a circulation 300,000. That's ambitious considering its 650,000 copies of English newspapers currently sold each day by all other papers combined, in Bangalore. The IT city ranks third behind Mumbai and Delhi in circulation figures and the Ad spend in Print Advertising is pegged around Rs. 500 crores.
For the moment, TOI is the undisputed leader, but in a climate of high fatigue with the TOI amongst readers, the time's ripe for a competitor to step in. If DNA gets its content and distribution right, it will pose a serious challenge to the leader, TOI. Maybe we will even see a drop in prices.
About time, I repeat.
I say, its about time.
DNA's target; a circulation 300,000. That's ambitious considering its 650,000 copies of English newspapers currently sold each day by all other papers combined, in Bangalore. The IT city ranks third behind Mumbai and Delhi in circulation figures and the Ad spend in Print Advertising is pegged around Rs. 500 crores.
For the moment, TOI is the undisputed leader, but in a climate of high fatigue with the TOI amongst readers, the time's ripe for a competitor to step in. If DNA gets its content and distribution right, it will pose a serious challenge to the leader, TOI. Maybe we will even see a drop in prices.
About time, I repeat.
Comments
Now it is up to readers to have a choice.
- Chamaraj Savadi