Ensure walk-ins turn buyers

Bangaloreans woke up to a wet Wednesday morning. It had rained through the night. We had planned on shopping for Furniture and some Home linen. We almost cancelled due to the rains. But then the skies turned bright and we did go.

Which brings to me my point. There's only so many things that are in the hands of the marketer. There are others he can't control like the weather. So when his efforts outside the store pay off, translating into customers walking into stores, it becomes imperative that the personnel on the floor do everything to ensure a sale. If they don't, and the next time around they think they are ready to turn the customer into a buyer, he may just not materialise.

You see, its raining.