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Deciphering Buying Behaviour & Consumer Lifestyles for Marketing Decisions.
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Showing posts from October, 2008
HT Mint endorses Obama; Why am I not surprised?
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Why 'credibility' matters, in a message
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The fallout of employee performance measures on consumers
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Consumer Credit & the Indian Middle Class
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Why Indians should stop fawning over Obama
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Who's hit harder, the retailer or the manufacturer brand?
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BOI 'hijacks' Hindu Businessline front page
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Impact of meltdown on Indian labour & consumer markets
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It just ain't the decision, its how you carry it!
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Conference on Global challenges in Management
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To Slash or up Ad expenditure this Diwali?
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The Marketing funda in Krugman's Nobel
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What You Need to Know about the Bailout
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Steve Wozniak on the 'future' of iPod & iPhone
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What's universal & what's modified in Globalised markets
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Customer Service ain't as easy as it seems
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The 'Marketing pitch' in $700 billion Financial bailout
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