With liberalisation, we in India, have had a flurry of new products entering the market over the last 17 years. And if we look around, what Prof Levitt said is possibly more true than ever before. A youth in India is using a Nokia mobile phone, a Lenovo laptop, Nike shoes, pulls out a Coke can from a Whirlpool refrigerator, wearing Levi jeans, hops on to Honda Motor cycle wearing Rayban sunglasses ...
But in one critical element Prof Levitt was wrong. Most of the abovementioned products were possibly developed for the Indian market and may not be available in any other parts of the world.
But in one critical element Prof Levitt was wrong. Most of the abovementioned products were possibly developed for the Indian market and may not be available in any other parts of the world.
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