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Deciphering Buying Behaviour & Consumer Lifestyles for Marketing Decisions.
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Showing posts from December, 2008
Snob value abandoned, Luxury brands suffer
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Let’s Put the ‘Reality’ Back in Reality TV
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News kills Advertising, that's good and bad
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Jammu and Kashmir - Beyond issues of subsistence
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Car Sales in India ain't goin' anywhere
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TV Anchor & the Ad guys, its a riot :)
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You the moron, if you ain't askin' a discount
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Why salvaging a corporate brand is impossible
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Business Practitioners & Business Professors
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B-School student? Here's how to get 'placed'
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Why category grows yet market share doesn't
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Spurious loyalty & Communique receptivity
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