The McDonald's way out of recession

Cost-focused companies such as McDonald's and budget retailers generally have weathered the global financial crisis better than others as consumers seek ways to stretch their dollars. US fast-food giant McDonald's said Monday its 2008 net profit soared 80 percent from a year, lifted by growing demand from consumers seeking low-cost meals in a deepening global recession. Net profit for the full year totaled 4.3 billion dollars, compared with 2.3 billion in 2007, the Oak Brook, Illinois-based company said in a statement.

Goes to show why being a cost focused, value for money player pays rich dividends at times when consumers seek better value for their bucks.