Blogger, beware!

If you are a blogger and you intend to promote a product by lying about its attributes, be warned. As part of its review of its advertising guidelines, the FTC is proposing that word-of-mouth marketers and bloggers, as well as people on social-media sites such as Facebook, be held liable for any false statements they make about a product they're promoting, along with the product's marketer.

The FTC guidelines apply only to bloggers and others compensated to promote or review a product.