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Deciphering Buying Behaviour & Consumer Lifestyles for Marketing Decisions.
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Showing posts from May, 2009
The Dera divide & Brand communities
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American capitalism gone with a whimper
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Children walk to school, and run back home
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The talent for Politics & Catastrophe
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'Attribution' helps manage emotions
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Why I am confused and that's bad
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Products, Controllables; Consumers, Uncontrollables
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The 'positioning' lesson in Indian elections
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Good Morning, Mr. Prime Minister
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The benefits that matter to consumers
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What's behind the early numbers?
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Why the system and the brand must matter
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Brands break caste driven class differences
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Thoughtless anger aims to discredit brands
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The viral in a 'Did you know' question
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Obama and the 'universal' pipe dream
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The lure of chicken you didn't have
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The communication story in Berlusconisation
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The Republican problem is Marketing
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Banning Savage talk actually helps
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Political errors that mirror Business ones
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