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Deciphering Buying Behaviour & Consumer Lifestyles for Marketing Decisions.
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Showing posts from May, 2009
American capitalism gone with a whimper
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Children walk to school, and run back home
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Products, Controllables; Consumers, Uncontrollables
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The 'positioning' lesson in Indian elections
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Why the system and the brand must matter
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Brands break caste driven class differences
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Thoughtless anger aims to discredit brands
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The communication story in Berlusconisation
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Political errors that mirror Business ones
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