To sell, follow the rules
'Gee, what could possibly go wrong?
Anyone who has had to succeed in the real business world -- and that includes few if any on Team Obama -- instinctively knows that to get business done you have to believe in what you are doing and offer a product or service that is focused on the benefits to the customer. In the Obama World of Chicago pay-to-play power, business gets done by flexing muscle and clearing the field of your competitors. You don't have to sell anything. You don't have to believe in anything. It is fine to be self-focused. You simply have to apply the power of the applicable political machinery and you win.
Which could explain why the First Couple was so apparently lost in an attempt to actually have to make a sale to an audience not cowed by Chicago-style clout, inoculated by our own fawning Jurassic media, nor remotely interested in their life stories. Perhaps that is how and why they botched it so badly.'
- C Edmund Wright, 'The Obamas Violated First Three Rules of Selling'.
Anyone who has had to succeed in the real business world -- and that includes few if any on Team Obama -- instinctively knows that to get business done you have to believe in what you are doing and offer a product or service that is focused on the benefits to the customer. In the Obama World of Chicago pay-to-play power, business gets done by flexing muscle and clearing the field of your competitors. You don't have to sell anything. You don't have to believe in anything. It is fine to be self-focused. You simply have to apply the power of the applicable political machinery and you win.
Which could explain why the First Couple was so apparently lost in an attempt to actually have to make a sale to an audience not cowed by Chicago-style clout, inoculated by our own fawning Jurassic media, nor remotely interested in their life stories. Perhaps that is how and why they botched it so badly.'
- C Edmund Wright, 'The Obamas Violated First Three Rules of Selling'.
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