Soul Brands

Watching the movie 'Miracles' for maybe the third or fourth time, I realise how I never tire of seeing such movies over and over again. In fact, the other day I watched 'The Count of Monte Cristo' again. I've done this in the past with movies like 'Remember the Titans' and 'Shawshank Redemption'. I realise I do this because these movies connect at an emotional level. Maybe 'emotional' is not the right word. Such movies connect at a 'soul' level. The triumph of the Human Spirit that comes through such movies connects at a 'soul' level.

I wonder if brands can ever do that? Surely brands can and do evoke emotions, but can they connect at a 'soul' level? Such connects are ones that 'move' you. Takes you back to the entity in question over and over again.

Soul Brands are those that connect at a deep level. They sear into our psyches. My gut tells me if this were possible it would be more for service brands than product ones. After all, its what people do that moves us. And service is about doing. In all the movies I mentioned, the protagonist/s act in manners that move us. We rejoice with them in their triumphs. Such joint celebration is what's the hallmark of a 'soul connection'.

Probably the genesis to a 'Soul Brand'. That's if brands can.