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Deciphering Buying Behaviour & Consumer Lifestyles for Marketing Decisions.
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Showing posts from April, 2010
Communicating Low Involvement brands
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IPL India's pride? What 'bout Lux & Lifebuoy?
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Prism Salvation: Social Media Domination
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Nick Clegg can thank perceptions
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Shashi Tharoor's about aspiration, not naivete
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The 5000 Year Leap: Principles of Freedom
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Liberal Q & A: The easiest quiz ever!
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Who cut his face to spite his nose?
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What brands can learn from Shashi Tharoor
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Who's like a premium brand in a kirana store?
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Consumer Rights & Responsibilites
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IPL's googly: Jingoism turns regional
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What's common to Electricity Board & Sellers?
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Tiger & Dad in an Ad is pretty Bad
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