Learn Marketing from who?

Seth Godin's got great advice on how to learn Marketing. He recommends 'doing'. I couldn't agree more. But there's still a question unanswered. What if I wanted to 'learn' it before 'doing' it. That way I don't have to rely on 'trial and error' all the time.

The question is, who should I learn it from?

My answer, someone who's done, and doing it. That is, learn Marketing from marketers. Theoretical posturing and publishing is one thing. 'Doing' it is another. I would recommend to all who want to learn Marketing to go where people who have done and are doing Marketing, teach.

Which means maybe conventionally ranked top B-Schools in India are out. After all, weren't they creations of a socialist era characterised by the license raj (read, regulated production) where marketing didn't mean much?