The hope in Cognition

Having said what I said in my previous post I must add there's also a cognitive act that precedes exhibited behaviour. This is in addition to the influence 'previous learning' has on what we do. I mean, behaviour isn't always influenced or dictated by what we draw from memory.

For example, a disastrous previous date may still see me risk another. This is because despite the lousy memory from my previous date I do some thinking and conclude one's too less an encounter to make a judgment about what may happen on future dates.

Now this is welcome news to marketers. This means as a customer I may still buy the Cheetos snack for Jaden. Because when I think about it, I know one unpalatable pack may just be an aberration. The next one I buy will turn out fine.

Or at least that's the hope.