Its my bum that makes me glum

The Daily Mail says one in two women over the age of fifty find the task of discovering the right pair of denim more stressful than moving house. I am not surprised. Though I must add the stress isn't really about the denim, its how their legs and bums look in jeans that's worrisome.

Also, don't limit the denim story to women above fifty, or women alone. Its about everyone. For all of us, clothes aren't about covering up, they're about revealing us a certain way. Pert bums and long legs make up wish lists. So do six packs and stacked racks.

Thus know the denims that sell will be ones that can package us well.