We aren't who we say we are

It was only a matter of time. Abortionist Ron Virmani had to someday blurt out what he really thought about black babies. The disgusting racist opinion Ron's expressed in anger reveals the real Ron. The 'I care about taxpayer money' Ron is his pathetic fake front (for the liberal mob).

When it comes to engineering perceptions, liberals are the ones who've gotten away with it. Everything they publicly stand for, and are glorified for, aren't who they really are. Take global warming prophet Al Gore for example. The 'warming' nonsense Al spews goes a long way in putting together a caring image. But the real Al is a hypocrite. 

Note, 'Graciously, Gore tells consumers how to change their lives to curb their carbon-gobbling ways: Switch to compact fluorescent light bulbs, use a clothesline, drive a hybrid, use renewable energy, dramatically cut back on consumption. Better still, responsible global citizens can follow Gore's example, because, as he readily points out in his speeches, he lives a "carbon-neutral lifestyle." But if Al Gore is the world's role model for ecology, the planet is doomed. For someone who says the sky is falling, he does very little. He says he recycles and drives a hybrid. And he claims he uses renewable energy credits to offset the pollution he produces when using a private jet to promote his film. (In reality, Paramount Classics, the film's distributor, pays this.)

Public records reveal that as Gore lectures Americans on excessive consumption, he and his wife Tipper live in two properties: a 10,000-square-foot, 20-room, eight-bathroom home in Nashville, and a 4,000-square-foot home in Arlington, Va. (He also has a third home in Carthage, Tenn.) For someone rallying the planet to pursue a path of extreme personal sacrifice, Gore requires little from himself.'

As consumers we are given to faking. The social selves we exhibit aren't in many cases our actual selves. Now that's good news for marketers. After all marketers and their brands are what can help us construct our ideal social selves for the rest of the world.

But there's a problem too. Consumer research many a times fails to unearth the 'real story' from the consumer. For example, when quizzed, the girl may say her choice of trouser and T have more to do with fit and comfort. What she fails to articulate is how the body-hugging trouser and T turns her into an object of desire. 

Thus for marketers, faking helps sell brands, but makes research difficult. Coming back to Ron, its clear he's screwed up big time. The wide world now knows Ron Virmani for who he really is. 

An abortionist, who's a disgusting racist too.