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Buyer Behaviour
Deciphering Buying Behaviour & Consumer Lifestyles for Marketing Decisions.
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Showing posts from August, 2016
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August 30, 2016
What is 7 lakh rupees vs. damage to the Ford brand?
August 28, 2016
ITC-Ashirwad's wickedly clever marketing ways
August 25, 2016
The Brand Equity reason behind Maggi's comeback
August 22, 2016
Why Consumerism is way better than Spirituality
August 19, 2016
Dove & what convoluted Marketing looks like
August 17, 2016
Why its daft for Baba Ramdev & Patanjali to go anti-MNC
August 13, 2016
Why Marketing loves a pot-smoking, partying Michael Phelps more
August 11, 2016
Da da ding Nike & the battle for our minds
August 09, 2016
Who's the real culprit in Kaali-Peeli & Uber-Ola war?
August 08, 2016
Penny-wise idiocy & consumer switching
August 08, 2016
The error-prone KFC & why machines are the future
August 05, 2016
In Business & Society, there are only 'Absolutes', no 'Relatives'!
August 04, 2016
If Donald Trump loses, a Brand fails, & an Academic can't deliver, who is to blame?
August 03, 2016
Sub-culture, Language, & Cohort formation
August 01, 2016
Jaden's Roblox woes & limits of Parenting & Marketing
August 01, 2016
Yes Bank and the Power of Digital Banking 2.0
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