What plagues service at LG, Shoppers Stop, & at our Milkman’s.
Ownership.
Yeah, ownership.
That’s the problem that plagues ShoppersStop, LG, and our Milkman. Here’s how.
It’s been four App
based transactions at ShoppersStop that’s been declined with my Digital Wallet
being debited. I’ve therefore had to write to the retailer four times to have
the transaction reversed. Funny, despite my endless talk with customer care personnel
nobody seems to care enough to fix the problem.
A few days ago
I find a pack of rodent offspring napping in our washing machine. The mechanic tells
me rodent-mommy has eaten her way through the plastic sheet at the bottom of the
machine. He tells me I should fasten the bottom with a metal wire sheet. I ask the
manager at LG as to why the brand can’t take care of a rodent problem while
manufacturing (by having a metal sheet at the bottom)? He tells me all machines
are manufactured with plastic sheets (that rodents can have for breakfast, I guess).
Funny, he cares two hoots about the ‘rodent misery I’ve been through.
The Milk delivery
guy at our place knows we’ve run out of coupons and that we need the next set.
Our guess was that he will pass on that information to his proprietor so new
coupons are sent to our apartment. He doesn’t. Truth is, he doesn’t care about
our running out of milk.
Why is that people
at these firms don’t care? Simple. They (and related others at the firm) don’t
take ownership of a customer problem. Frankly, they don’t care. Why? You see, it’s
an organisational design problem. The three elements that make up design are structure,
control/reward, and culture. My immediate guess is, all these firms have got
lousy organisational designs in place (I am hoping I am wrong). The structures
they’ve put in place don’t impress on employee responsibility and accountability.
What makes it worse is that employees over the years see no reward in taking
ownership. My bet is, at times such ownership can even be dangerous with employees
being accused of messing up. So they take the easy way out. They tell themselves,
‘not my problem’. What piles on the dysfunctionality in such firms probably is
a weak culture. One that places no emphasis on collectively responding to customer
needs and problems. Note, culture starts at the top. You breed bureaucratic
sycophancy at the top, and what you get is employees sucking up and covering
their ‘you know what’.
Plus Zero Ownership.
What a pity.
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